When students at PRC return to
campus this fall, they will be greeted by several faculty portraits
strategically positioned near key student services areas like Admissions &
Records, Enrollment Services, and Financial Aid. As phase one of a faculty
marketing campaign, the personal testimonials and portraits are the result of
research conducted by SIR (Southeastern Institute of Research) when refreshing
the Reynolds brand in 2013. Research showed that student satisfaction with
Reynolds increased dramatically after students attended class and learned that
Reynolds is home to outstanding professors.
These
faculty portraits are designed to welcome families and perspective students,
new to Reynolds, who may otherwise not know about the rich diversity and
seasoned faculty among our three campuses. Returning students may also enjoy
seeing their professors featured at the campus they attend. When more funding
becomes available, a second round of faculty profiles featuring additional
academic programs and schools will take place for inclusion at the Downtown and
Goochland campuses.
Special thanks to the first
round of faculty featured for publicly sharing their passion for Reynolds, and
being willing participants in a creative strategic marketing campaign: Ashley
Bourne-Richardson, Miles McCrimmon, Jesse Miller, Ramzi Ockaili, Pamela
Ratliff, Bruce Sofinski, and Monteque Williams.
